Harry Potter and The DRM Dragon
I honestly haven’t had much of a chance to think about Pottermore since the announcement, but once I learned the Harry Potter ebooks would be DRM-free, I was subsequently intrigued, but even more perplexed.
As a reader, I’m perfectly happy sans DRM, of course – but I wonder what Bloomsbury is thinking when it comes to piracy. There are a number of avenues for individuals to download books illegally (which I will not list here!), so it will be a lot easier for users to share the digital versions of the HP installments without DRM within the files. I’m sure the publishers/appropriate parties can estimate how much they can expect to lose in illegal downloads.
After some quick Google-fu, I’ve just learned about digital watermarking. Very interesting… a lot more flexibility, and – gasp! – trust?
Why do we still have DRM again?
Regardless, I’m sure the “true fans” will legitimately purchase the books via Pottermore for their devices, and – this is an assumption – I bet the majority of folks with e-readers do not pirate materials. Money will come in, and as long as the content is not locked to a specific device, Rowling, Bloomsbury and Co. will have a fantastic opportunity to reach the largest audience possible.